Despite years of underwhelming sales and the added challenge of a global pandemic that forced its stores to close for months and endangered its future, book retailer Barnes & Noble is currently enjoying a revival. What's driving this unexpected turnaround?
Surprisingly, it's the nostalgia that Millennials and Gen Zers have for physical books and bookstores! In this episode I'll outline four key takeaways that the church can glean from Barnes & Noble's revival among younger generations.
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